Effect of the Marketing Environment on Company Strategy

Effect of the Marketing Environment on Company Strategy I . INTRO Economics today has a term of market environment which involves points and impacts permitting a business to create sucessful relationship with customers as well as to keep it lasting longer. The market enviroment can be categorized into two levels: micro and macro. The first one refers to small impacts in the business with the affection of serving the company customers, whereas the second one has larger societial impacts on the mirco environment. As a result, both of them differ from many points. The organizations, suppliers, customers market,and the intermediaries and competitors are concerned in the micro environment. On the contrary, the Macro environment involves such factors as Demographic, natural, technological, cultural, political, and economics effects. However, these can be altered by the variety of many kinds of companies. All companies are affected by macro environmental factors which form chances and threats in the business environment. Such elements often leaving a mark on long – term strategic management, or even the goals of a firm as prior research and innovation, political stability changes or cultural framework are difinited as macro factors. An environmental analysis are used for look for the existing macro impacts and potential chances carefully by most strategic management modals. Moreover, a situation analysis assess the impacts related to internal factors, for the purpose of forming an separate firm’s restrictions and competitiveness. In contrast, Micro economics has the environmental factors which is less popular than the Maro, only resulting in a particular sector of companies or industry. They can be listed as competition, suppliers, customer, and labour and competition. To understand the micro environment, the firms apply the â€Å"Porter’s Five Forces† sample as an industrial analysis. This makes management strategy more powerful to against alters in micro factors because those can have a strong impact on the entire industry. 2. External Environment analysis 2.1. Macro Environment 2.1.1. Political and Legislation Developments in political and legal field greatly affect the marketing decisions. sound marketing decision cannot be taken without taking into account, the government agencies, political party in power and in opposition their ideologies, pressuregroups, and laws of the land. These variables create tremendous pressures on marketing management. Laws affect production capacity, capability, product design, pricing and promotion. Government in almost all the country intervenes in marketing process irrespective of their political ideologies. The political environment consists of laws, government agencies, and pressure groups with the power to influence or limit the behavior of individuals and organizations in a given society. Changes within the political and legal arena can affect business. Therefore, it is important for marketers to understand public policy and legislation, and the implications presented for business and marketing. Legislation can encourage or discourage competition, and it can ensure (or not) fair markets for goods and services. Political corruption can influence marketing success or failure. Over the years, legislation affecting business around the world has increased steadily. Companies must be aware of changes in the political and legal environment so that decision-making can respond to the current political climate, and so that the firm can make any needed adjustments in corporate marketing policy. In addition to legislation, marketers must understand that many consumer groups are now watching the political and legal landscape as it relates to business, to ensure that business is government by social codes and rules of professional ethics. To demonstratetheirsocial responsibility and build more positive images, many companies are now linking themselves to worthwhile causes. Legislation from the government can affect markets through the organizations and consumers. Some marketers simply adjust to these political forces. Others try to influence political decisions by supporting politicians that can positively affect them . Industrial Relations laws affecting agreements between organizations and employees. Federal laws and regulation agencies affect marketing activities and decisions. Laws such as the Trade Practices Act and the Privacy Act set rules, which organizations must abide by or risk suffering penalties and / or punishment. These laws can be enforced by regulatory agencies who also assist in directing rules and regulations. 2.1.2. Economy The economic environment consists of macro-level factors related to means of production and distribution that have an impact on the business of an organization. Factors within the national and international economic environment can have a resounding effect on consumer purchasing power and spending patterns. Major U. S. economic trends include: Personal consumption and personal debt, both of which have risen Effects of credit trends and interest rates on buying Unemployment and recession forcing consumers to be more careful as shoppers Effects/expectations related to value marketing and value-conscious consumers Income distribution skewed positively toward the rich; prosperity not evenly distributed among classes An important factor affecting the short- and long-term economic outlook in the U.S. is prolonged periods of unemployment. Unemployment can exert marked and far-reaching effects on any economy. When millions of people are unemployed, there is less money for spending that can lift the economy. When spending is down, sales taxes will be down as well, further handicapping the economic outlook. Unemployed people, also, tend to cut out buying items they simply want while cutting down on things they need to survive. Consumers spending less money leads to businesses having to cut prices, which lessens revenue, leading to more unemploymentat best, and to merchants going out of businessat worst. In addition, the unemployed may have to use or even drain retirement savings. When income tax revenue is down, the government may have to borrow money, or cut back on spending on needed programs. At the same time, more is being spent to pay unemployment benefits, and to provide food and medicaid assistance. The social costs to individuals include erosion of work skills at the same time that society is being deprived of a lot of good talent. Uninsured individuals also face worsening physical health, leading to shortened life spans. 2.1.3. Socio-cultural This concept has crept into marketing literature as an alternative to the marketing concept. The social forces attempt to make the marketing socially responsible. It means that the business firms should take a lead in eliminating socially harmful products and produce only what is beneficial to the society. These are numbers of pressure groups in the society who impose restrictions on the marketing process. The socio-cultural environment is made up of institutions and other forces that affect a society’s basic values, attitudes, perceptions, preferences, and behaviors. People grow up in a particular society that shapes their basic beliefs and values, helping to establish beliefs and expectations related to how people should behave. Marketers often segment consumer target audiences for products and services based on cultural values. The overriding beliefs and attitudes of a society can change over a period of time due to different environmental factors. Some of these factors might include such things as changing ethnic/racial mix of the population, more widespread acceptance and occurrence of single-parent families, and more consumers beginning to desire simpler, more meaningful lives. Businesses must be able to identify important trends that are driven by the macro environment. They must understand the need to embrace widespread environmental changes and learn how to use them to their advantage. At the same time, marketing management must know and understand macro-level environmental issues and concerns as well, to be able to use them to predict (with a great degree of accuracy) their possible immediate and long-term impact on consumers buyer behavior. 2.1.4. Technology The technological environment covers all stuff that used for producing goods and services.Technology shapes our destiny dramatically. It changes the communication way of consumers and marketers. New markets and chances are created by new technologies which also replace itself. Thus, it is true that many old industries are got rid of nowadays. Marketrs must pay special attentions on technologial trends to predict impacts/influences on consumers.. 2.2. Micro Environment 2.2.1. Customers Customers of an organization can be varied from one to various markets. Three first common type of market are consumer, business and reseller markets. The first one includes persons and households that consume goods and services personally. The second refers to those who buying good and services for further procession or for use in their production process. The last one is for the aim of profitable reselling. Besides, government market is the term used for illustrating the agencies the buy goods and services to produce public services or transfer those to needed others. Last but not least, those buyers who are consmers, producers, resellers, and governments in other contries also form an international market. 2.2.2. Suppliers Suppliers mean someone providing the needed resources to a firm to produce products or services. They plays a critically important role in lasting firm’s life. Without suppliers, no value is created and delivered to customers. Supply availability is the most noticable factor for marketing companies. Since the suppliers are partners in producing and transfering customer value, the firms have to put pricing trends under their consideration. Those can range from material suppliers to energy suppliers or even suppliers of labour and capital. That means they can vary its competitive position and marketing capabilities. The association between suppliers and the firm may be a perfect example of a strong equation that depends on the industry condition and the the extent to their each other dependence. There are some cases in which the bargaining strength of the suppliers may increase critically. For instance, when the seller company is unique or it supplies important inputs , the choices of buyer company are restricted. Consequently, the seller business strength reachs maximum level. 2.2.3. Financial Institutions The aftermath of the 2008 global financial crisis witnessed a surge on the discussion of  financial stability issues. In some countries the focus of the debate is on the role of the  shadow financial system, its relationship with banks, and the regulatory and  supervisory failure to address the problem of regulatory arbitrage. In Europe, the main  concerns lies on the lack of a European safety net, mainly due to the absence of a  European lender of last resort. In emerging countries, however, the discussion is  centered around the impact of the crisis on the volatility of capital flows and the  architecture of the international financial system. Though some of the phenomena  underlying the origins and depth of the financial crisis were either new or located in  new instruments and markets, most of the issues that were raised during this episode  can be traced back to the first financial crisis of the world. In the following lines, we  develop the argument that e ven though financial stability concerns are as old as  financial systems, and despite some of the main lessons of the recent crisis look pretty  much alike the lessons of several financial episodes of the past (to which many  jurisdictions have already reacted), there are good reasons to highten our concern with  financial stability. 2.2.4. Government Agencies Government agencies’ demands often exceed the needs of a firm’s customer. The government can play numerous roles as stakeholder such as receiving taxation revenue from commercial institutes, getting them to be responsible from the public sector, and achieving many economic and social goals. 2.2.5. Competitors Market combines a veriety of competitors. Most companies have to be run sucessfully to take a strategic advantage. Marketing planners are forced to decide the best way to powerfully site the firm’s products and services againts that of competitors. To do that the marketers need put the company’s size and standing into their consideration. What’s more, making differences and keeping them up is a core of any problems so the firm should analyze and check for its competitor carefully. Those are never enough for success. Besides, according to Philip Kotler, the company must create customer value and satisfaction greater than that of its competitors. Hence, markets’ role is more complicated instead of adapting the customers’ needs. The companies must make up their offerings to be greater in customers’ minds than its competiors can do. In the end, competition game never end. In fact, business organizations always compete in both direct and indirect ways. 3. Conclusion In this assignment I have tried to figure out what marketing environment is and does marketing environment really affect the company strategy. Basically Marketing environment is divided into Micro-environment and Macro-environment. Micro-environment influences may demand urgent attention, but Macro-environment influences can have a more profound long-term effect on an organization’s marketing. Marketing environment gives us lot of opportunities as well as we have got lots of threat. It’s true that marketing has got both option but I think that every organization has got a lot to do with marketing environment because every giant and vital companies knows the vital importance of their marketing research and intelligence to watch and adopt the changing marketing environment. The question is what happens to those companies who don’t realize the importance of marketing environment? It’s so simple you can see IBM and General Motors they ignored the environmental changes and now they are in crises. Actually marketing environment takes place with a board system of economic, social and technology relationships. In marketing environment a firm creates its value through interaction with other individuals and organization to make up marketing environment. You can’t divide marketing environment into distinct areas .A good firms seeks to understand the complex linkage between different parts of marketing environment. Marketing environment is acting as a pillar for the organization and if somebody neglect the importance of marketing environment it quite hard for that organization to sustain in market. So in my assignment I have tried to analyze that on what ground marketing environment is based and what effect it has got on an organization .

Food Safety Work File Essay

Directions: Complete the food safety interactive quiz. Use the information from the interactive quiz to complete the following responses regarding food safety practices. For each of the following food safety practices, share at least 2 statements from the interactive quiz. Be sure to put these statements in your own words and explain why they are helpful in preventing food borne illness. An example would be: When dining from a buffet, make sure hot food is hot and cold food is cold. Food that is 40 – 140 degrees Fahrenheit has already begun to grow bacteria and pathogens. Clean (16 points): 1.Keeping your hands clean keep from getting sick 2.Keep surface clean after cooking, or letting something on it. Separate (16 points): 1.When cross contamination happens it spreads germs from 1 item to a a food item getting u sick. 2.Don’t put cooked food on same item a raw food was on without cleaning it. Cook (16 points): 1.A food thermometer is the only way you can tell if foods at the right temperature to kill bacteria. 2.Cook thawed food to minimum internal temp to kill germs. Chill (16 points): 1.When cooked food is left out it can grow bacteria that make u ill. 2.Freezing foods to 0 degrees inactivates bacteria. In your own kitchen, explain 2 food safety practices you feel your family can improve and 2 food safety practices you feel your family does well. (16 points) We can improve cooking food to the correct temp, and cleaning our hands after touching raw foods. In what ways do your school and community practice or promote food safety to contribute to your personal health? (20 points)

The Pitfall of Samples of Classification Division Essay

The Pitfall of Samples of Classification Division Essay While written literature has existed since the arrival of print, it has ever taken on various forms. Especially, the job of a biomedical equipment technician is definitely significant since they help to keep the health equipment functional at all times. After you choose the topic, start collecting more info about it. A successfully chosen theme defines the degree of complexity of preparation procedure. Clingy dates wind up with one of the parties practically begging for information regarding the other. Your beginning must be snazzy to produce your reader want to read more. There are prodigious quantities of films released worldwide annually. On another level, it's the story of all of the actual damage that may result from seemingly innocent adventures. The Pain of Samples of Classification Division Essay What's a persuasive speech. Then ask yourself whether you want to compose a conclusion tying everything together. You can't control anybody's opinion, and everyone is eligible to make their own choices, even if it has to do with smoking. Because it permits you to present several points neatly in support of one claim, it's especially helpful for making a persuasive argument. Luckily essay writing is 1 location where you can. If you think that you have made a strong introduction, you've got to maintain that until the conclusion of your academic essay. So you were assigned with a persuasive essay but you need no clue what it appears like. Beginning an essay with a concise story is easily the most common and effective of such approaches. The course materials that you have to speak about within an academic essay can reflect your degree of understanding about the discipline. To write a great argumentative essay, there are four important elements of the essay you're likely to have to know about. Consult your parents or friends that are good at writing to read and rate your essay. In case you were assigned to compose a classification essay, there's no need to panic. You want one which is written well so you can see what your paper needs to be comparable to. You ought to make sure you keep on that 1 side during your whole essay. An essay outline is a group of ideas and ideas related to the subject issue. The motive of your essay is extremely important to be regarded as as it can identify whether you're able to be of help to the men and women who want a distinct educational reference. Whatever They Told You About Samples of Classification Division Essay Is Dead Wrong...And Here's Why There are a number of homeless individuals in Berkeley. A lot of teachers emphasize on the value of choosing fantastic essay topics. Choose from popular topics that folks are passionate about. A food engineer should have adequate understanding of microbiology, chemistry of food and other relevant fields so as to explore and find the very best ways to preserve the processed food for a longer duration of time without being dangerous to the wellness of the people. Students that are lazy use shortcuts to accomplish their academic ambitions. Based on the discipline of education where you are in, you want to be certain your readers can observe patterns of evidence presented so that they can clearly see how you had the ability to generate and produce insights. You might need certain programs to open a number of the documents. A great deal of students forget that writing a great deal of content doesn't guarantee them success in the conclusion of their essays. If you're ready to dig deeper into the subject of classification essay writing, the next step-by-step guide will reveal to you the way to compose a classification paragraph. Summaries normally are written in your words--they don't contain extended quotes or paraphrases. After you have divided your subject, you should choose a principle of classification. You might even be in a position to find one on the exact topic. Pick a topic, choose the aim of your classification, and generate several examples. For instance, the topic of a paragraph might be the American Kennel Club non-sporting dogs.

One Of The Greatest American Mysteries Is The Death Of

One of the greatest American mysteries is the death of Edgar Allen Poe. The notorious writer and poet wrote some of the greatest mysteries and left us with one also. Edgar Allen Poe was born January 19th, 1809 in Boston, Massachusetts. Both parents died before he was three years old. Poe was raised in Richmond, Virginia by his adoptive parents. When Poe left West Point he moved to Baltimore, Maryland with his aunt and her daughter Virginia. Poe later married Virginia in 1836; she was fourteen and he was twenty seven. Although they had no children that we know of, they were married for eleven years ending with her death from tuberculosis in 1847. It s clear that Poe wrote his best work while married to his Virginia with works like the†¦show more content†¦Edgar Allen Poe was laid to rest on October 9th at Westminster Hall and burying ground in Baltimore, Maryland. Now everyone has theories about what ultimately killed Poe and how he even came to be in Baltimore. These theories include epilepsy, dipsomania, heart problems, a toxic disorder, hypoglycemia, diabetes, alcohol dehydrogenase, porphyria, delerium tremens, carbon monoxide poisoning, a brain tumor, heavy metal poisoning, and even the flu. The only theory that can be perceived as to his location is that he may had stopped to court another young women to engage himself to Medical professionals have other leading theories that Poe may have had rabies possibly contracted from his cat. A cause for the brain congestion noted on the death certificate could have been from a possible brawl. People still speculate that he was murdered but with no significant motives or suspects toward this. Then there is the idea of cooping which to me makes more sense. Cooping was a common practice in which citizens were kidnapped right before an election. They were beaten, drugged, forced to consume alcohol and then were sent to polling stations. 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